Our Evolution and Leadership in Digital Employee Experience
Today, we’re proud to unveil Lakeside Software’s new logo—a bold evolution of our brand that reflects both our heritage and our future in the Digital Employee Experience (DEX) space.
A Design That Speaks to Our Purpose
Our new logo is more than a design update; it’s a visual representation of how we simplify complex IT environments.
The logo combines striking simplicity with meaningful design elements, such as the distinctive geometric square pattern that represents the building blocks of digital experience—the countless data points and insights that power a 5-star employee experience. The geometric precision of the typeface embodies the clarity and accuracy we bring to DEX. And the interplay of navy blue and orange creates a bold statement that reflects our position as a trusted leader in IT data intelligence, while maintaining approachability and innovation.
Building on Lakeside Software’s Foundation
From our humble beginnings in 1997, with Founder Mike Schumacher working out of his den near Cass Lake in Michigan, to becoming the global leader in DEX solutions, our focus has remained unwavering: enabling organizations to deliver the best possible digital experience to their employees at the most cost-effective price.
The new logo pays homage to our roots while representing our vision for the future. Its clean, modern design reflects the sophistication of our SysTrack platform.
The new logo’s professional yet approachable design reflects how we’ve grown from optimizing system resources and troubleshooting performance issues to pioneering comprehensive DEX solutions that shape the modern digital workplace.
The workplace continues to evolve, and so do we. Our new logo represents not just where we’ve been, but where we’re going—leading the way in DEX.
A Symbol of What’s Next for DEX
We’re excited to begin this new chapter with a look that better reflects who we are today: the trusted leader in digital employee experience solutions, committed to helping organizations thrive in an increasingly digital world.
As we embrace what’s next, our mission remains clear: we believe IT doesn’t have to be complicated, even if IT environments are. Our new logo reinforces this belief, showing how we transform complexity into clarity through the power of data and innovation.
We invite our customers, partners, and the broader tech community to embrace this new era of Lakeside Software as we continue to push the boundaries of what’s possible in DEX.
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